I am Salar Alimohammadi. I began to work on marketing in a financial company. Destiny changed my life. I found graphic design as my favorite job.
From the beginning, I noticed two approaches in graphic design: artistic graphics, which aimed to satisfy the “aesthetic sense” in the audience; and business graphics that target the audience and attract him to the business and product. You will find the first group in galleries and artistic circles, and the second group in companies and the media.
According to my own career, the graphic theme in the business created a curious appeal for me, which made me continue this career path.
I worked for a lot of big and small businesses. I try to see every project a chance to discover new ways and open my mind to new ideas.
To learn more about advertising, I pursued my studies in “Business Advertising Management”. Although I believe that in order to become a professional graphic designer, the university environment had no other benefit than the theoretical principles. In my opinion, the main learning occurs during the work.
In my personal life, I prefer to be simple on anything. The simplest is the most complex! I listen to music, watching movies. And if I’ve been interrupted in the study, I’m restless.
I have understood that exercising is a way of having an active mind. I take energy from engaging with professional people.
There is no limit to a graphic artist because he only thinks about the summit. All that I have is a white frame and all that I can do is tell a story about the lines, colors and signs.
Although I always try to see the world from the audience’s perspective and and I fulfill what they want from the design. But I believe in “clever minimalism”. Always have this quote from the great Mozart in my mind:
“Ingenious is in simplicity”